Media & Press
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Video Appearances
Career Club Live with Bob Goodwin
Paco Underhill – Why We Buy and How We Eat – LinkedIn Live
Paco Underhill, Author of Why We Buy will join us to discuss his new book, How We Eat. He will detail the total transformation underway that impacts how we produce, get, and consume our food. Paco also reveals where our eating and drinking lives are headed. He is also the Founder of the leading retail insights firm, Envirosell.
February 2025
Video Interview
AARP Washington
Smarter Supermarket Shopping with Paco Underhill
Want to save money at the grocery store? The “Guru of Retail” Paco Underhill exposes the hidden tactics that get you to spend more than you need to. Do you know why stores are laid out the way they are? Paco wrote the book on influencing shoppers to buy and he reveals the secrets here.
February 2025
Video Feature
Burning Questions | A Podcast from 500 Degrees
Understanding Consumer Behavior With Paco Underhill
Joining us for this inaugural episode is New York Times best-selling author (Why We Buy: The Science of Shopping) and behaviorist, Paco Underhill. Discover the major factors that influence customer actions and how you can leverage that information to your advantage.
July 2024
Video Podcast
Newsweek
Why Are We Unwilling to Pay For Shipping After Already Spending A Lot Online?
Have you ever checked Amazon prices while shopping inside a store? Environmental Psychologist Paco Underhill shares a new trend he’s observed and how consumer behavior has shifted dramatically over the past several years in Episode 2 of “Why Do We?” with Martin Lindstrom.
March 2024
Video Interview
University of Arkansas Marketing
Paco Underhill Answers Marketing Students Questions
Educational session answering student questions about retail psychology, consumer behavior, and career insights in marketing.
November 2023
Video Interview
The Charles Mizrahi Show
The Science of Shopping
Exploring the detailed methodologies and insights behind retail psychology and the science of consumer decision making.
October 2023
Video Interview
The CPG Guys
Paco Underhill – author of ‘why she buys’ talks all things 2021 omnichannel retail
Comprehensive conversation on the evolution of omnichannel retail strategy and gender-specific purchasing behaviors.
July 2023
Video Interview
Capsule Design
Think & Link with James Damian and Paco Underhill
An intellectual sparring session with James Damian, former head of design from Best Buy and the author of “Why We Buy” Paco Underhill, challenging each other to elevate how we study and design experiences.
June 2023
Video Feature
Richard Hsu
Hsu Untied interview with Paco Underhill, Author of “Why We Buy: The Science of Shopping”
In this engaging conversation between Richard Shu and Paco Underhill, Paco, a leading expert in shopper behavior and retail environments, shares insights from his nearly five decades of research into why people buy things and how physical and digital shopping experiences shape consumer behavior.
June 2023
Video Feature
Strand Book Store
Paco Underhill: How We Eat: The Brave New World of Food and Drink
A virtual event with environmental psychologist Paco Underhill, discussing his new book, “How We Eat: The Brave New World of Food and Drink.”
January 2023
Video Presentation
Poughkeepsie Journal
Paco Underhill tours a New York Wegmans
Paco Underhill has been telling global retailers how to read customers for decades. Here is what he found when he toured a New York Wegmans.
December 2022
Video Feature
Nudgestock
The future of retail in a post-pandemic world – Paco Underhill
Paco delves into how retail tactics have evolved to adapt to biological constants (like handedness and vision changes) and societal shifts, especially highlighted in a post-pandemic world.
November 2022
Video Presentation
Podcast & Radio Appearances

Work for Humans with Dart Lindsley
Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill
In this episode, Dart and Paco discuss: Paco’s books, How We Eat and Why We Buy, observational research behind retail and consumer behavior, the 6 things you must consider when discussing work or retail, and more!
July 2024
Podcast Interview

Tell Me Something Good About Retail
Paco Underhill on Reinventing the Retail Experience [Episode 412]
Discussion on how innovative retail experiences are transforming consumer expectations and engagement in the modern marketplace.
April 2024
Podcast Interview

A SEAT at THE TABLE
Conversations with Today’s Top Industry Leaders
An in-depth interview focusing on the future of retail and evolving consumer behaviors in the digital age.
March 2024
Podcast Interview

WSL Strategic Retail
How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32
Exploring the transformations in food and beverage consumption patterns and retail strategies in a post-pandemic world.
February 2024
Podcast Interview

University of Arkansas
Paco Underhill on How We Eat
Academic discussion on changing food consumption patterns and their implications for retail and marketing strategies.
January 2024
Podcast Interview

Immersive Consumer Behavior
Paco Underhill – Immersive Consumer Behavior
Deep dive into the latest research on immersive consumer experiences and the psychology of shopping behavior.
December 2023
Podcast Interview

Scott Martin | Groundswell Origins
Paco Underhill | The OG of retail anthropology
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact.
December 2023
Podcast Interview

RTE Radio 1
Charity Shop: Where We Buy feature
Special feature discussing the unique retail environment of charity shops and changing consumer attitudes towards second-hand purchasing.
September 2023
Radio Interview

JLL – Retail Real Estate
The Science of Shopping (with Paco Underhill) – Where We Buy Episode #132
Discussion on the intersection of retail science, real estate strategy, and consumer behavior in modern shopping environments.
August 2023
Podcast Interview
Online Articles

CNBC Make It
Strategic retail analysis featuring multiple video segments examining Costco’s innovative business model and customer loyalty tactics.
May 2019
Online Feature with Video

The Robin Report
Forget the dying American mall – the future of retail is the ‘ALL Mall,’ a vibrant, integrated urban ecosystem where convenience reigns supreme, seamlessly blending housing, offices, and essential services with shopping. This piece argues that by embracing mixed-use development and catering to the time-poor global consumer, struggling retail properties can transform into thriving community hubs, mirroring successful models seen in Tokyo and beyond.
April 2018
Online Article

The Robin Report
Despite its architectural grandeur and undeniable ‘cool factor,’ RH’s new Meatpacking District flagship falls short, presenting a luxurious yet out-of-context vision of home that fails to resonate with the realities of modern urban living and the digitally connected household. This piece challenges retailers to move beyond aspirational ‘movie sets’ and instead embrace the evolving ‘smart home’ landscape, where technology and multi-functional spaces dictate how we live and, consequently, what furnishings truly matter to today’s consumers.
January 2019
Industry Publication

The Robin Report
The Future is in the Heartland
Prepare for the next revolution in retail convenience, as a discreet Walmart pilot in Columbia, Missouri, unveils a streamlined grocery pickup service that’s poised to transform how mainstream America shops. This visionary system, connecting distribution directly to designated parking spots, offers a glimpse into a future where effortless, environmentally conscious shopping is no longer a luxury, but a seamless reality for time-crunched families.
December 2018
Online Article

The Robin Report
Beyond the gleaming malls of the West, Qatar’s Doha airport serves as a 24/7 gateway to a fascinating retail landscape where global wealth converges, offering everything from high-end luxury to traditional souks. This piece uncovers how Doha, despite its desert setting, has become a compelling destination for Muslim families and cash-rich shoppers seeking safety, cultural comfort, and a diverse array of goods, proving that the future of retail is being reshaped in unexpected corners of the world.
September 2018
Online Article

The Robin Report
From decriminalization in the Netherlands to booming medical dispensaries and emerging recreational markets across the globe, the legal cannabis industry is rapidly blossoming into a multi-billion dollar market, forcing a reevaluation of retail strategies and societal norms. This piece delves into the unique challenges and opportunities within this complex industry, from the nuances of THC and CBD products to the surprising cash-based economy and the critical need for transparent consumer education, urging a proactive approach to regulation and professional marketing as cannabis goes mainstream.
September 2018
Industry Publication

The Robin Report
Victoria’s Secret, once a lingerie powerhouse, is facing a stark reckoning as it struggles to adapt to evolving female consumer desires beyond fantasy and honeymoon attire. This piece reveals how the brand’s persistent focus on overt sexuality has alienated a market increasingly driven by comfort, practicality, and the desire for seamless integration with everyday fashion, urging a strategic pivot towards holistic well-being and diverse body needs.
June 2018
Online Article

The Robin Report
In an age where personal data is the new currency, the digital landscape is echoing the alarming revelations of the Stasi files, forcing a critical reckoning with how our private lives are being harvested, analyzed, and monetized. This piece demands urgent transparency and a robust public discourse on data privacy, urging for the fundamental right to access our own digital dossiers and redefine the boundaries of personal information in a world where technology increasingly blurs the lines between public and private.
April 2018
Online Article

The Robin Report
Bentonville, Arkansas, once a quiet rural town, has transformed into a vibrant international hub, a testament to Walmart’s global reach and its unexpected impact on local culture and demographics. This piece highlights how a once-homogenous community is now a melting pot of global talent, bringing diverse perspectives and a renewed sense of purpose to the corporate giant, showcasing a fascinating evolution in American business and small-town life.
March 2018
Online Article

The Robin Report
Witness the incredible rebirth of Atlanta’s Ponce City Market, a colossal 20th-century Sears warehouse ingeniously transformed into a buzzing urban ecosystem where living, working, and playing seamlessly intertwine. This piece highlights how visionary developers are breathing new life into forgotten industrial giants across America, proving that bold architectural repurposing and a deep understanding of millennial lifestyle choices are the keys to creating vibrant, self-sustaining communities and the future of retail.
January 2018
Online Article

The Robin Report
While the digital realm of e-commerce expands, the physical ‘last mile’ of retail—getting products into consumers’ hands—remains largely analog and ripe for revolutionary innovation, particularly within the often-overlooked parking lot. This piece challenges big-box retailers and strip mall landlords to rethink their current models, proposing ingenious solutions for frictionless curbside pickup and a streamlined shopping experience that could dramatically enhance convenience and environmental sustainability.
August 2017
Online Article

The Robin Report
While many traditional malls languish in a sea of sameness, Fort Worth’s La Gran Plaza offers a compelling blueprint for reinvention, proving that deeply understanding and catering to a specific demographic—in this case, the vibrant Latin community—can transform a struggling property into a thriving cultural and commercial hub. This piece challenges retailers to abandon generic strategies and instead embrace bold, site-specific innovation, demonstrating that authenticity, community engagement, and a curated experience are the true keys to sustained success in today’s evolving retail landscape.
June 2017
Online Article
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