Media & Press
Stay updated with Paco Underhill's latest thoughts and insights directly from his LinkedIn feed
Video Appearances
Career Club Live with Bob Goodwin
Paco Underhill – Why We Buy and How We Eat – LinkedIn Live
Paco Underhill, Author of Why We Buy will join us to discuss his new book, How We Eat. He will detail the total transformation underway that impacts how we produce, get, and consume our food. Paco also reveals where our eating and drinking lives are headed. He is also the Founder of the leading retail insights firm, Envirosell.
February 2025
Video Interview
AARP Washington
Smarter Supermarket Shopping with Paco Underhill
Want to save money at the grocery store? The “Guru of Retail” Paco Underhill exposes the hidden tactics that get you to spend more than you need to. Do you know why stores are laid out the way they are? Paco wrote the book on influencing shoppers to buy and he reveals the secrets here.
February 2025
Video Feature
Burning Questions | A Podcast from 500 Degrees
Understanding Consumer Behavior With Paco Underhill
Joining us for this inaugural episode is New York Times best-selling author (Why We Buy: The Science of Shopping) and behaviorist, Paco Underhill. Discover the major factors that influence customer actions and how you can leverage that information to your advantage.
July 2024
Video Podcast
Newsweek
Why Are We Unwilling to Pay For Shipping After Already Spending A Lot Online?
Have you ever checked Amazon prices while shopping inside a store? Environmental Psychologist Paco Underhill shares a new trend he’s observed and how consumer behavior has shifted dramatically over the past several years in Episode 2 of “Why Do We?” with Martin Lindstrom.
March 2024
Video Interview
University of Arkansas Marketing
Paco Underhill Answers Marketing Students Questions
Educational session answering student questions about retail psychology, consumer behavior, and career insights in marketing.
November 2023
Video Interview
The Charles Mizrahi Show
The Science of Shopping
Exploring the detailed methodologies and insights behind retail psychology and the science of consumer decision making.
October 2023
Video Interview
The CPG Guys
Paco Underhill – author of ‘why she buys’ talks all things 2021 omnichannel retail
Comprehensive conversation on the evolution of omnichannel retail strategy and gender-specific purchasing behaviors.
July 2023
Video Interview
Capsule Design
Think & Link with James Damian and Paco Underhill
An intellectual sparring session with James Damian, former head of design from Best Buy and the author of “Why We Buy” Paco Underhill, challenging each other to elevate how we study and design experiences.
June 2023
Video Feature
Richard Hsu
Hsu Untied interview with Paco Underhill, Author of “Why We Buy: The Science of Shopping”
In this engaging conversation between Richard Shu and Paco Underhill, Paco, a leading expert in shopper behavior and retail environments, shares insights from his nearly five decades of research into why people buy things and how physical and digital shopping experiences shape consumer behavior.
June 2023
Video Feature
Strand Book Store
Paco Underhill: How We Eat: The Brave New World of Food and Drink
A virtual event with environmental psychologist Paco Underhill, discussing his new book, “How We Eat: The Brave New World of Food and Drink.”
January 2023
Video Presentation
Poughkeepsie Journal
Paco Underhill tours a New York Wegmans
Paco Underhill has been telling global retailers how to read customers for decades. Here is what he found when he toured a New York Wegmans.
December 2022
Video Feature
Nudgestock
The future of retail in a post-pandemic world – Paco Underhill
Paco delves into how retail tactics have evolved to adapt to biological constants (like handedness and vision changes) and societal shifts, especially highlighted in a post-pandemic world.
November 2022
Video Presentation
Podcast & Radio Appearances

Work for Humans with Dart Lindsley
Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill
In this episode, Dart and Paco discuss: Paco’s books, How We Eat and Why We Buy, observational research behind retail and consumer behavior, the 6 things you must consider when discussing work or retail, and more!
July 2024
Podcast Interview

Tell Me Something Good About Retail
Paco Underhill on Reinventing the Retail Experience [Episode 412]
Discussion on how innovative retail experiences are transforming consumer expectations and engagement in the modern marketplace.
April 2024
Podcast Interview

A SEAT at THE TABLE
Conversations with Today’s Top Industry Leaders
An in-depth interview focusing on the future of retail and evolving consumer behaviors in the digital age.
March 2024
Podcast Interview

WSL Strategic Retail
How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32
Exploring the transformations in food and beverage consumption patterns and retail strategies in a post-pandemic world.
February 2024
Podcast Interview

University of Arkansas
Paco Underhill on How We Eat
Academic discussion on changing food consumption patterns and their implications for retail and marketing strategies.
January 2024
Podcast Interview

Immersive Consumer Behavior
Paco Underhill – Immersive Consumer Behavior
Deep dive into the latest research on immersive consumer experiences and the psychology of shopping behavior.
December 2023
Podcast Interview

Scott Martin | Groundswell Origins
Paco Underhill | The OG of retail anthropology
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact.
December 2023
Podcast Interview

RTE Radio 1
Charity Shop: Where We Buy feature
Special feature discussing the unique retail environment of charity shops and changing consumer attitudes towards second-hand purchasing.
September 2023
Radio Interview

JLL – Retail Real Estate
The Science of Shopping (with Paco Underhill) – Where We Buy Episode #132
Discussion on the intersection of retail science, real estate strategy, and consumer behavior in modern shopping environments.
August 2023
Podcast Interview
Online Articles

The Robin Report
As ‘shrink’ skyrockets across the retail landscape, driven by a disturbing rise in organized theft and a perceived leniency in the justice system, businesses are grappling with a corrosive crisis that threatens profitability and customer safety. This piece exposes the alarming tactics of modern retail crime and the profound disconnect between loss prevention and store design, urging a bold re-evaluation of security measures and a proactive, integrated approach to safeguarding stores in an increasingly volatile world.
December 2021
Online Article

The Robin Report
Insightful examination of the intersection between pharmaceutical retail, consumer wellness trends, and financial implications for retailers.
March 2021
Online Article

The Robin Report
The pandemic has irrevocably reshaped retail, accelerating the shift to digital while simultaneously highlighting critical gaps in the physical shopping experience—from unsustainable packaging to inconvenient pickup options. This piece champions a future where smart, green innovations, including reusable packaging and strategically located pickup hubs in revamped parking lots, will transform how we consume, emphasizing that genuine convenience and environmental responsibility are now non-negotiable for both retailers and landlords.
December 2020
Online Article

The Robin Report
Prepare for a seismic shift in your wardrobe: the humble yoga pant, championed by Lululemon, has declared war on traditional denim and is winning, propelled by a global craving for comfort accelerated by the pandemic. This piece unpacks how Lululemon’s strategic focus on ‘butt fit’ and the versatility of stretch fabrics has not only transformed women’s wear but is now rapidly conquering the men’s pants market, redefining the very concept of everyday uniform and challenging established fashion giants.
November 2020
Online Article

The Robin Report
Prepare to challenge everything you thought you knew about the beauty industry! This insightful piece, spanning decades of global research, exposes how the lines between ‘mass’ and ‘prestige’ brands have blurred, driven by evolving notions of wealth and a powerful shift in consumer behavior. From the surprising racial disparities in product offerings to the rise of direct-to-consumer brands and the critical role of digital engagement, discover how the beauty market is dramatically reinventing itself to cater to a diverse, empowered, and health-conscious global consumer.
September 2020
Online Article

The Robin Report
Analysis of how local food retail adapted during the pandemic and the lasting changes to consumer behavior in fresh food purchasing.
May 2020
Online Article

The Robin Report
Get ready for a post-pandemic world radically reshaped by generational shifts, as this insightful piece explores how Boomers will prioritize local living, Gen X faces unprecedented financial strain, and Millennials will redefine social interaction and even household structures. This isn’t just about economic shifts; it’s a deep dive into how changing priorities, from consumption habits to living arrangements, will fundamentally alter the future of retail and society itself.
April 2020
Industry Publication

WWD (Women’s Wear Daily)
Forward-looking analysis on retail recovery, fashion industry adaptations, and consumer behavior shifts following global disruption.
April 2020
Industry Publication

The Robin Report
New York City’s recent ban on credit card-only businesses ignites a fiery debate about financial inclusivity, exposing the surprisingly robust global cash economy that thrives beneath the surface of digital transactions. This piece delves into the complex realities of ‘grey’ market spending and the millions living off the banking grid, urging a nuanced approach to payment innovation that considers the diverse needs of all consumers, rather than penalizing those who still prefer—or rely on—cold hard cash.
Feburary 2020
Online Article

The Robin Report
New York City’s retail landscape just got a major upgrade with Nordstrom’s stunning new flagship, a sprawling architectural marvel designed to redefine luxury shopping and customer service. This exclusive look reveals how the store is blending museum-like curation with personalized touches, from art-filled interiors to multilingual staff, all while grappling with the evolving demands of today’s social media-savvy shoppers and the critical need for an inclusive, globally welcoming experience.
October 2019
Online Article

The Robin Report
Beyond historical norms, the pervasive influence of birth control has fundamentally reshaped women’s roles, making them the dominant decision-makers and economic powerhouses in today’s households, from tech purchases to home design. This piece challenges retailers to transcend outdated marketing strategies and instead embrace the nuanced needs of the modern working woman, recognizing that understanding and catering to her priorities—from time-saving tech to functional workwear—is the key to unlocking immense, untapped market potential.
August 2019
Online Article

The Robin Report
Dive into the surprising world of the American casino, where the mesmerizing allure of slot machines, predominantly catering to women over 40, fuels a multi-billion dollar recreation industry that’s ingeniously integrating retail as a crucial supporting act. This piece reveals how casinos, from the glitz of Las Vegas to the local draw of Indian gaming, are mastering the art of experiential entertainment, offering everything from luxury boutiques to themed gift shops that seamlessly enhance the thrill of the game and keep visitors engaged and spending.
August 2019
Online Article
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