Global Retail Expert & Strategic Advisor
Strategic Advisor of Envirosell Global LLC • Owner of Peckshee LLC • NY Times Best-Selling Author • International Speaker
With over four decades of experience across 50+ countries, Paco Underhill is the world's leading authority on retail psychology, consumer behavior, and shopping anthropology. From Fortune 100 companies to university lecture halls, Paco transforms how organizations understand and connect with their customers.
International Authority on Consumer Behavior
From retail giants to startups, governments to universities, organizations worldwide trust Paco's insights to unlock the science of shopping and consumer psychology.
50+ Countires
Deep cultural expertise across Asian, European, Latin American, and Middle Eastern markets with hands-on experience in local consumer behaviors.
NY Times Best-Selling Author
Books translated into 25+ languages and used in MBA programs worldwide, including "Why We Buy" and "How We Eat."
World-Class Speaker
Keynoted at Harvard, Yale, Columbia, and major industry conferences across six continents with the philosophy of "Edutainment."
"How We Eat" - Latest Release
The Brave New World of Food and Drink
Selected by The Next Big Idea Club as one of their Winter 2022 nominees for "most exciting, must-read nonfiction titles of the season." Discover how our food system intersects with every major battle we face today.
Strategic Advisory Services
Practical, research-backed solutions for retail, food service, and consumer-facing businesses seeking board-level expertise and market insights.
Global Store Clinics
Immersive, on-site evaluations combining physical and digital retail experiences. Custom assessments for retail environments worldwide.
Keynote Speaking
Entertaining presentations packed with insider observations from three decades of behavioral research, customized for each audience.
Board Advisory
Strategic guidance for retail, fashion, restaurant, advertising, and mall boards seeking consumer behavior expertise and global perspective.
Media Recognition & Thought Leadership
Featured across major media outlets and industry publications as the go-to expert on retail psychology and consumer behavior.
