Store Clinics & Consulting
Transform your retail environment with evidence-based insights and proven methodologies
Paco Underhill's Store Clinics combine decades of expertise with observational research to transform how businesses understand their physical spaces. Discover actionable insights that improve customer experience, optimize layouts, and increase conversion rates.
Store Clinics: Real-World Business Intelligence
Applied expertise that transforms retail spaces and customer experiences
Global Educational Impact
Paco has conducted store clinics across the globe, including:
Chicago • NYC • London • Stockholm • Moscow • Milan • Warsaw • Oslo • Istanbul • São Paulo • Mexico City • Santiago • Bogotá • Shanghai • Tokyo • Seoul • Tel Aviv • Mumbai • Doha • Sydney
Paco Underhill’s Store Clinics provide business leaders with an exceptional opportunity to gain deep insights into their operations through an engaging, hands-on approach. These sessions reveal what strategies are succeeding, identify areas for improvement, and explain the underlying reasons behind both outcomes.
Each Store Clinic is carefully tailored to address the specific requirements and objectives of the participating team. These intimate, educational experiences deliver actionable intelligence that directly benefits your business operations.
Throughout each clinic, Paco combines on-site observations with an analysis of digital presence, working closely with participants to identify industry best practices and successful strategies. He also provides targeted recommendations for enhancement and optimization. This comprehensive approach examines the critical intersection where physical retail meets the digital landscape.
Paco advocates for “thinking on your feet” – conducting business analysis while actively moving through and experiencing spaces, rather than relying solely on desk-based research and screen time.
His Store Clinic expertise spans diverse environments including retail establishments, commercial spaces, major transportation terminals, healthcare facilities, and various municipal and public venues.
1000+
STORE CLINICS CONDUCTED
50+
COUNTRIES VISITED
39+
YEARS EXPERIENCE
Featured Insights
Retail expertise and practical advice from Paco Underhill
Smarter Supermarket Shopping with Paco Underhill - AARP Washington
Want to save money at the grocery store? The “Guru of Retail” Paco Underhill exposes the hidden tactics that get you to spend more than you need to. Do you know why stores are laid out the way they are? Paco wrote the book on influencing shoppers to buy and he reveals the secrets here.
Client Testimonials
What business leaders are saying about Paco's Store Clinics
"We appreciated Paco's visit and insight at Commonplace Books & Kitchen!"
Paco was able to see and think through the psychology and desires of the buyers as he/she approaches, enters, and pursues our store. We greatly appreciated his insight, especially as a New Yorker spoiled by some of the worlds greatest bookstores, as he was able to address some weak points of our store (i.e. the lack of fiction).
Our number one takeaway from Paco’s visit to the store was that we are selling to a literary public. We plan on designating a small portion of the store to selling supplements of the reading experience that a book buyer would want to have and see in their homes! Just as well, the Kitchen greatly appreciated the insight and plans to arrange a new menu in plain sight above and behind our counter so customers can decide what they want before they ever reach the cash wrap. Thanks again for the visit, Paco!
Jake Howell, Commonplace Books
"His seminar was big-picture enough to inspire critical thinking"
As a shop owner, I spend most of my time on the sales floor or at my computer, so it was wonderfully refreshing to be guided through Paco’s curated visual examples of shops from around the world, and the customer experiences they distinguish themselves in creating.
His seminar was big-picture enough to inspire critical thinking about a broad range of challenges and best practices in the world of modern retail, but practical enough that I walked away with a clear list of action items to tackle right away in our daily operations.
And the one-on-one coaching session felt like drinking from a fire hose. Having Paco walk my shop floor, asking pointed questions and making suggestions about layout, flow, merchandising and visuals, gave me space to troubleshoot and re-engineer in real time — with a fantastic sounding board. It was invaluable!
Audret Falk, Shop Good
"I very much enjoyed, and found value in the walk-around with Paco"
First, he was “real life” with his examples of how certain situational displays/concepts and outreach could be done more mindfully toward a particular business dynamic. As well, he mixed thought processes and perceptions which could be adapted-either directly or an alternate plan parallel–that made sense not just for the business he was pinpointing, but others of different origin.
Finally, I took away a few SPECIFIC ideas which I will act upon in the coming weeks and months.
Mark Bravo, OK Runner