Media & Press
Stay updated with Paco Underhill's latest thoughts and insights directly from his LinkedIn feed
Video Appearances
AARP Washington
Paco Underhill MoneySmarts
Do you know the tricks stores use to get us to buy more or spend more than we want to? The “Guru of Retail” Paco Underhill explains why the meat is always in the back of the store and why there are flowers up front, plus much more. Its not by accident. Get smart before your next trip to the store!
January 2019
Video Feature
AARP Washington
Supermarket Guru Exposes Store Secrets
Are you a smart shopper? Would you like to know the secrets to saving money at the grocery store? The “Guru of Retail” Paco Underhill explains how stores get you to buy more than you intended and how you can shop smarter!
April 2017
Video Feature
Podcast & Radio Appearances

Work for Humans with Dart Lindsley
Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill
In this episode, Dart and Paco discuss: Paco’s books, How We Eat and Why We Buy, observational research behind retail and consumer behavior, the 6 things you must consider when discussing work or retail, and more!
July 2024
Podcast Interview

Tell Me Something Good About Retail
Paco Underhill on Reinventing the Retail Experience [Episode 412]
Discussion on how innovative retail experiences are transforming consumer expectations and engagement in the modern marketplace.
April 2024
Podcast Interview

A SEAT at THE TABLE
Conversations with Today’s Top Industry Leaders
An in-depth interview focusing on the future of retail and evolving consumer behaviors in the digital age.
March 2024
Podcast Interview

WSL Strategic Retail
How We Eat – The Brave New World of Food and Drink with Paco Underhill | EP32
Exploring the transformations in food and beverage consumption patterns and retail strategies in a post-pandemic world.
February 2024
Podcast Interview

University of Arkansas
Paco Underhill on How We Eat
Academic discussion on changing food consumption patterns and their implications for retail and marketing strategies.
January 2024
Podcast Interview

Immersive Consumer Behavior
Paco Underhill – Immersive Consumer Behavior
Deep dive into the latest research on immersive consumer experiences and the psychology of shopping behavior.
December 2023
Podcast Interview

Scott Martin | Groundswell Origins
Paco Underhill | The OG of retail anthropology
The Groundswell Origins Podcast interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact.
December 2023
Podcast Interview

RTE Radio 1
Charity Shop: Where We Buy feature
Special feature discussing the unique retail environment of charity shops and changing consumer attitudes towards second-hand purchasing.
September 2023
Radio Interview

JLL – Retail Real Estate
The Science of Shopping (with Paco Underhill) – Where We Buy Episode #132
Discussion on the intersection of retail science, real estate strategy, and consumer behavior in modern shopping environments.
August 2023
Podcast Interview
Online Articles

The Robin Report
Prepare to be inspired as we unveil the ingenious strategies of ‘Returning Turtles’ and audacious entrepreneurs who are redefining retail in emerging markets, from Thailand’s vertically integrated superstores to Brazil’s innovative food truck parks and specialized allergy shops. This exclusive glimpse into global retail innovation reveals how keen observation, cultural understanding, and a bold spirit of reinvention are shaping the future of commerce far beyond traditional Western models.
July 2014
Industry Publication

The Robin Report
The traditional grocery store is facing an existential threat from an unexpected array of competitors, from nimble street vendors to expansive farmer’s markets and online behemoths, all vying for a piece of the consumer’s food budget. This insightful analysis reveals how convenience, curated experiences, and a shift in consumer buying habits are challenging the long-standing model of supermarket distribution, hinting at a future where automated replenishment and specialized offerings redefine how we shop for our daily sustenance.
June 2014
Online Article

The Robin Report
As traditional retail grapples with over-saturation and shifting consumer behaviors, the annual GlobalShop expo underscores a looming crisis for brick-and-mortar stores, highlighting the critical need for innovative design that prioritizes functionality and customer experience over fleeting aesthetics. This exposé reveals how the industry’s struggles stem from a disconnect between design ambition and practical application, urging a human-centered approach to retail spaces that truly resonates with today’s discerning shoppers.
April 2014
Online Article

The Robin Report
In today’s fast-paced world, time reigns supreme over money, compelling retailers to redefine convenience and streamline the shopping experience in both physical and digital realms. This piece reveals how understanding our fluid perception of time, coupled with evolving housing trends and the rise of the multitasking female consumer, is reshaping retail design and demanding innovative solutions to meet our deepest needs for efficiency and personal fulfillment.
Feburary 2014
Online Article

The Robin Report
From the devastating Westgate Mall attack in Kenya to concerning incidents in affluent American suburbs, the very definition of ‘safety’ in retail spaces is being challenged, forcing a global re-evaluation of security measures and urban planning. This piece delves into how shifting demographics, economic disparities, and evolving consumer behaviors are transforming our public and commercial environments, urging a more inclusive and adaptable approach to city and retail management worldwide.
January 2014
Online Article

The Robin Report
From bulletproof cars in Brazil to increasingly empty malls in China, the global retail landscape is undergoing a dramatic — and often unsettling — transformation, driven by an overbuilt market and a new breed of cyber-savvy, internationally mobile consumers. This piece exposes how unchecked development and a failure to cater to global shoppers are pushing emerging markets to the brink, urging retailers to recognize the deep economic and social shifts poised to redefine spending habits worldwide.
December 2013
Online Article

The Robin Report
America’s aging population presents a significant, yet largely underserved, market for retailers, as millions of Baby Boomers grapple with the complex and often overwhelming demands of elder care. This demographic shift reveals a critical gap in product offerings and support services, urging businesses to innovate beyond traditional youth-focused marketing and cater to the distinct needs of caregivers and seniors.
October 2013
Online Article

The Robin Report
Unlock the secrets of sensory marketing and elevate your brand’s allure, as this piece explores how meticulously crafted sights, sounds, and scents—from the therapeutic tranquility of botanical gardens to the curated chaos of retail soundscapes—are redefining the consumer experience. Prepare to be captivated as we reveal how the most successful merchants are harnessing the power of multi-sensory design to forge deeper connections and drive undeniable sales.
September 2013
Industry Publication

The Robin Report
Witnessing a stark food crisis in Caracas, where empty shelves and the stench of decay highlight the catastrophic failure of governmental price controls, underscores a critical global challenge: how to feed a growing population amidst rising food costs. The answer, as seen in the innovation of organized retail and local entrepreneurship, lies not in ideology, but in the efficiency and open markets that empower farmers and ensure food security worldwide.
May 2013
Industry Publication

The Robin Report
The way we consume media and interact with brands is rapidly evolving, with consumers actively avoiding traditional advertising and seeking out information on their own terms. This shift demands a radical rethink of in-store marketing, moving beyond intrusive displays to embrace smart, data-driven strategies that cater to the informed, tech-savvy shopper.
April 2013
Industry Publication

The Robin Report
Discover how global insights from South Africa are revolutionizing the DIY market, revealing that women drive over 70% of garden supply purchases and highlighting the untapped potential in understanding their unique motivations. This isn’t just about paint and tools; it’s about a crucial shift in retail strategy that savvy businesses worldwide are adopting to empower and engage their most influential customers.
March 2013
Online Article

The Robin Report
Step into the heart of New York’s West Village, where Sam’s humble bodega stands as a testament to immigrant grit and community spirit, serving everything from BLTs to storm-time essentials amidst a gentrifying neighborhood. Uncover the untold story of Sam’s unwavering dedication and the fading era of mom-and-pop shops at pacounderhill.com, where retail’s human side comes alive.
Feburary 2013
Online Article
As Featured In











