Speaking – Paco Underhill

Speaking Engagements

Paco's books are translated into 25+ languages and used in MBA programs, design schools, and retailing training programs worldwide. From the seminal Why We Buy to the latest insights in How We Eat, explore the complete collection of works that define modern retail psychology.

Featured Retail Insight

Watch Paco Underhill share practical insights about supermarket shopping strategies and retail psychology in action.

Paco Underhill on Air Travel - The New Yorker Conference

Paco talks with Malcolm Gladwell about how to remake air travel for the twenty-first century.

Why We Buy: The Science of Shopping - CSPAN

Paco talks about his book, Why We Buy: The Science of Shopping, which examines how retailers operate in ways that actually discourage people from buying.

Dinner Disrupted: How We Eat - The Westport Library

Watch Paco takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume.

How We Eat - Strand Book Store

Paco discusses his book, How We Eat: The Brave New World of Food and Drink.

Global Speaking Experience

Paco has delivered speeches and presentations all around the U.S and in 50 countries at conferences, universities, and Fortune 500 corporations for over a decade. Many of his speeches and presentations are based off his business experience and his books, including his presentation, "The Science of Shopping". A partial list of previous locations includes:

North America

Extensive speaking experience across the United States and Canada at major industry conferences, Fortune 500 corporations, and prestigious venues. Select highlights include:

Fashion Footwear, Chicago, IL
IIR: Private Brand Movement, Orlando, FL
Kimberly-Clark – Hard Lessons, Neenah, WI
The Advisory Board Company, Washington D.C.
James Beard Foundation Conference, New York, NY
ROI at the Harvard Club, New York, NY
Vision Expo East, New York, NY
Smart Jewelry Show, Chicago, IL
ICSC (International Council of Shopping Centers), Whistler, BC, Canada

Europe & UK

Comprehensive speaking experience across European markets, from major retail conferences to shopping center industry events across multiple countries. Notable engagements include:

Latin America

Significant speaking engagements across Latin American markets, addressing diverse retail environments from supermarket associations to major corporate events. Key presentations include:

Asia, Middle East & Africa

Strategic speaking engagements across emerging and established markets, from luxury retail venues in India to major supermarket chains in South Africa. Representative examples include:

Brand Conclave at The Oberoi Grand, Kolkata, India
Indonesia Tour
Bank Leumi, Israel
Multiple locations for PENNA in the Philippines
Hakuhodo Advertising, Japan
Pick n Pay, South African supermarket chain
Old Mutual Property, Africa's largest operator of shopping malls
Builders Warehouse, Sun City, South Africa

Academic Leadership & Global Conference Speaking

Paco's expertise extends across education and industry, shaping retail leaders through keynotes at world-renowned institutions and leading international conferences across multiple continents.

North American Universities

Harvard Graduate School of Urban Studies, Cambridge, MA
Yale University, New Haven, CT
Columbia University, New York, NY
New York University, New York, NY
University of Chicago, Chicago, IL
Northwestern University, Evanston, IL
Georgetown University Law School, Washington DC
University of Washington, Seattle, WA
Walton School of Business – University of Arkansas, Fayetteville, AR
Yeshiva University, New York, NY
Rutgers University, New Brunswick, NJ
Fashion Institute of Technology, NY
DeSales University, Center Valley, PA
Kutztown State University, Kutztown, PA
Deloitte University, Texas
Florida State University, Tallahassee, FL

International Universities

Tokyo University, Bunkyo, Tokyo, Japan
LVMH School of Business, Paris, France
IMD Lausanne, Lausanne, Switzerland
University of Maastricht, Maastricht, Netherlands
IESE Business School, New York, Barcelona, and Madrid
University of the Arts London, London, UK
University of Milan, Milan, Italy
University of Pernambuco, Recife, Brazil

Major Industry Conferences & Tradeshows

Retail & Consumer

NRF Big Show
NRF 100th Annual Convention & EXPO: Keynote address
NRF 101st Annual Convention & EXPO
NASF: Super Retailer Keynote
National Retail Federation
Retail Council of Canada
Independent Natural Foods Retailers Association
Independent Garden Centers
AGCO Retail Experience

International & Specialized

Chile Supermarket Association
Turkish Shopping Centers Presentation
Westfield World Retail Study Tour 2010
ICSC with Cushman & Wakefield
Consumer Electronics Association
WWD Beauty CEO Summit 2010
National Stationery Show
National Shooting Sport Foundation

Technology & Business

IBM Smarter Industries Symposium
Symantec Worldwide Sales & Marketing Conference 2010
Rich Relevance Road Show
Advertising Research Foundation
Maritz Communications Conference
Entrepreneurs' Organization Calgary
Commercial Association of REALTORS® Wisconsin
Plumb Club

Event Types

Explore various speaking formats designed to meet your event's specific needs and audience requirements

Keynote Presentations

High-impact opening or closing presentations that energize and inspire audiences with actionable retail insights.

Corporate Workshops

Interactive sessions designed to solve specific retail challenges and develop strategic solutions.

Panel Discussions

Expert participation in industry panels, bringing authoritative perspectives on retail trends.

Board Advisory

Strategic advisory sessions for C-suite executives and board members on retail transformation.

Paco Underhill